Sunday, April 5, 2009

Advertising

At first glance, it seems as if there is some sort of a sense of irony in the "blogger" world or, one might find some strange synchronicity in the fact that there is an advertisement for the Kindle on this blog. Don't get me wrong, I would love a Kindle (are you out there Jeff?). I am not married to Sony or its E Reader. I do, however, want to see E Reader succeed in a very big way. If it does, the chances that the publishing industry, booksellers, and the electronics industry will agree on one, open format for ebooks are much larger than if Amazon is left with the lion's share of the market. It is essential that an open format be adopted. Epublishing is the future and the adoption of one, open standard is essential for open, free (or at least relatively so) publishing. Imagine what could happen if the only viable ebook reader were one controlled by one bookseller. Or, imagine if one needed 2, 3, or more ebook readers just to be able to have a reasonable chance of reading what one wants to read. As there are/were VHS, DVD, and Blueray, there must be one ebook format. Please!

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